CxLEVER

GTM Glossary · Compliance & Legal

TDDDG (Germany) and Tracking Consent

The German implementation of the ePrivacy rules requiring prior consent before anything is stored on or read from a user’s device.

[01]What It Means

Section 25 covers cookies, fingerprinting and tracking pixels, business context included. Because consent cannot be obtained before a cold email is sent, open and click tracking on cold outreach to German recipients has no lawful basis, and teams selling into Germany routinely disable it.

[02]Why It Matters

It changes how performance is measured. Without opens and clicks, campaign quality is judged on replies, answer rate and meetings – which is a healthier standard, but only if the reporting model is rebuilt rather than left blind.

[03]Where It Goes Wrong

Running a US email-first playbook with tracking pixels into Germany.Relying on legitimate interest to justify tracking technology, which national law governs separately.Visitor identification resolved to individuals rather than companies.

[04]Related Terms

UWG §7GDPR Legitimate InterestAnswer Rate

All glossary terms ➔

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