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Pipeline Check

How Engineered Is Your Pipeline? 12 Questions. Instant Result.

Twelve questions on targeting, data, outreach, handover and ownership. You get a score per area and the three gaps that cost you most, on the spot. No email needed.

Question 1 of 12

ICP and buying centreHow precisely is your ideal customer defined?

Roughly: we sell to whoever fitsIndustry and company size are setSet, with personas for each department involvedSet, with personas per department, checked against won deals

ICP and buying centreDo you know who can block a deal at your target accounts?

NoSometimes, from experienceFor our key accountsMapped for each account in the CRM

Targeting and dataHow do you decide which accounts to contact this week?

Gut feeling or bought listsA fixed target listSome signals, such as funding or hiringSignals per account, tracked automatically

Targeting and dataHow is contact data checked before you send?

It is notBy hand, now and thenWith a tool, before each campaignEnriched and verified automatically before every send

CRM and safety checksBefore outreach, are clients, open deals and competitors excluded?

NoBy hand, sometimesBy hand, alwaysAutomatically, against the CRM at the moment of sending

CRM and safety checksWhere does your pipeline actually live?

In spreadsheets and inboxesIn a CRM, partly kept up to dateIn a CRM the sales team maintainsIn a CRM that updates itself, with reports drawn from it

OutreachWhich channels run as one coordinated sequence?

One channel, when there is timeEmail or LinkedIn, separatelyTwo channels, coordinated by handEmail, LinkedIn and phone in one sequence

OutreachHow personal is your outreach?

One template for everyoneAdapted by industryAdapted by personaBy persona and account signal, read by a person before it goes out

Handover and measurementWhat happens when a prospect replies?

It depends on who sees itSomeone forwards it by emailIt goes to a named repThe sequence stops, the named rep takes over, the CRM records it

Handover and measurementDo you measure how many first meetings become qualified opportunities?

NoRoughlyYes, every quarterYes, per channel and persona, every month

Ownership and market readinessIf your agency or your best SDR left tomorrow, what would stay?

Nothing written downA few templatesThe playbook and the data in our CRMPlaybook, workflows, accounts and data, all in our own name

Ownership and market readinessFor each new market you enter, how ready is your material?

We use our home-market materialTranslatedAdapted by native speakersAdapted, checked for GDPR, with local references

Choose one answer to go on.

Your answers are scored in your browser and never leave it. We count only that a check was finished, its stage and biggest gap, and which button is used after it: no answers, no cookies, no email.

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