GTM Glossary · Metrics
Meeting Acceptance Rate
The share of booked meetings that the receiving salesperson accepts as genuinely qualified.
[01]What It Means
Measured after the meeting has been reviewed against agreed criteria. It is the honesty check on any appointment-setting arrangement, internal or outsourced.
[02]Why It Matters
Meetings booked is the easiest metric to game and the most commonly sold. Acceptance rate is what connects prospecting activity to revenue reality, and it should sit in any agency agreement.
[03]Where It Goes Wrong
Paying per meeting with no acceptance criterion.No structured feedback from AEs, so targeting never improves.Acceptance judged informally, which makes the number unusable across markets.
[04]Related Terms