Gated Guide · Whitepaper
The Western Europe Expansion Playbook.
Our working blueprint for entering DACH, Benelux, and France – built from 30+ mandates, not from desk research. Request it below and we send the current edition.
[01]Why This Exists
Most Entry Plans Fail on Sequence, Not Ambition.
Teams arrive in Western Europe with a product that works and a plan that does not – right market, wrong order, and twelve months lost to the discovery.
This playbook is the internal document we use to keep that from happening: the selection logic, the entity trade-offs, the pricing rebuild, and the 90-day sequence that produces first revenue. We publish it because the mistakes it prevents are expensive and repeatable.
[02]What’s Inside
Nine Chapters, One Sequence.
- 01Market Selection Without Wishful Thinking
A scoring model for DACH, Benelux, and France: regulatory load, buying culture, sales-cycle length, and realistic first-revenue horizon.
- 02The Entity Question
When a GmbH, SAS, or BV is actually required, when a distributor or EOR is faster, and what each option costs you in control.
- 03Pricing for European Buyers
Why US price cards stall in procurement, and how to rebuild list price, discount logic, and payment terms for the region.
- 04The First Ten Conversations
How to reach decision-makers who never answer cold email, and the sequence that produces qualified meetings inside eight weeks.
- 05Local Proof Before Local Logos
Building credibility in a market where you have no references yet: pilot design, reference trading, and community entry.
- 06Hiring the First Commercial Person
Profile, comp band, ramp expectation, and the four failure modes we see most in first EU hires.
- 07B2G and Regulated Buyers
Tender mechanics, framework agreements, and where public-sector timelines differ from private ones.
- 08The Numbers That Predict Failure
Leading indicators we track on every mandate, with the thresholds that trigger a change of plan.
- 09The 90-Day Entry Sequence
The full operating plan, week by week, with owners, artifacts, and decision gates.
[03]Who Should Read It
Founders & CEOs
You are deciding whether Western Europe is the next market, and you need the cost of being wrong before you commit.
CROs & Sales Leaders
You have EU pipeline but no repeatable motion, and you need the sequence that turns interest into signed contracts.
Investors & Boards
You are pressure-testing an expansion plan and want the operating detail behind the slide.
[04]Request Your Copy