GTM Glossary · Metrics

SaaS Quick Ratio

New plus expansion recurring revenue divided by churned plus contracted recurring revenue in the same period.

[01]What It Means

It measures whether growth is outrunning decay right now, rather than a year later. Below 1.0 the business is shrinking regardless of how the acquisition numbers look; 1.0 to 2.0 is fragile; above 4.0 indicates momentum that survives a bad quarter.

[02]Why It Matters

Net retention is a lagging measure that expansion can disguise for a long time. The quick ratio surfaces a leaky base early, which in a new market usually means the ICP is wrong rather than the product.

[03]Where It Goes Wrong

Reading it monthly on annual contracts, where the denominator barely moves.Counting reactivated customers as new revenue.Ignoring contraction because the logo was retained.

Apply This to Your Market.

A Strategic Market Audit turns definitions into a costed plan for DACH, Benelux, or France.

Request Strategic Market Audit