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GTM Glossary · Compliance & Legal

EU AI Act Article 50

The transparency rule requiring people to be told when they are interacting with an AI system, and requiring AI-generated content to be machine-readable as artificial.

[01]What It Means

Deployers must disclose AI interaction at the start of the exchange, not in the small print, and the exemption for cases that are obvious to a reasonably informed person does not cover a synthetic voice that sounds human. Providers carry the separate duty to mark synthetic audio, image, video, and text.

[02]Why It Matters

It applies whenever the output is used in the EU, wherever the company or its vendors sit. For sales organisations experimenting with AI voice agents, it decides how the very first sentence of a call must sound.

[03]Where It Goes Wrong

Assuming the duty sits with the model vendor when the deployer is exposed.Disclosure buried in a privacy notice instead of spoken at the start.No contractual clarity on who carries the marking obligation in a third-party voice stack.

[04]Related Terms

UWG §7GDPR Legitimate InterestAI Sales Transformation

All glossary terms ➔

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