𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝘁 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗲𝘃𝗲𝗻𝘁𝘀 𝗶𝘀 𝗯𝗼𝘁𝗵 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗮𝗻𝗱 𝗳𝘂𝗻!

We recently had the pleasure of doing just that at WeAreDevelopers in Berlin.

No doubt: Meeting prospects and customers in person is one of the best ways to build and maintain meaningful business relationships.

After years of COVID-19 lockdowns, professionals understand the value of face-to-face meetings more than ever.

We were excited to see so many high-quality events happening across Europe this year, especially in the fields of hashtag#softwaredevelopment, hashtag#qualityassurance, and hashtag#SaaS.

Here are our key takeaways from WeAreDevelopers (applicable for any other event, too):

➽ Schedule meetings in advance (We recommend Cal.com, Inc.): Make as many appointments as possible and doable for the size of your team on-site, but be prepared for about 20% to be rescheduled for various reasons.

➽ Gather contact information: Always ask for a phone number to quickly find people and adjust meeting times if necessary, and get an email address to send a follow-up message immediately after the meeting. Think of hashtag#GDPR too.

➽ Use e.g. Linktree on your business cards and smartphone: Include important links, such as your LinkedIn, scheduler, website, pitch deck, and ROI calc, so you don’t waste time searching.

➽ Prepare yourself mentally and physically: Events are demanding, so take care of yourself. Consider going to a sauna before the event and meditating in the morning to stay calm and focused.

➽ Take notes on paper or an iPad: Apps like Goodnotes/Nebo are great for writing notes. Your prospect will appreciate knowing what you are writing, and they can easily explain a diagram or technical drawing if needed.

➽ Automate when appropriate: Tailor your approach to each potential customer. Focus on ICP prospects rather than spreading yourself too thin.

➽ Be attentive and courteous: Listen carefully, ask questions, thank them for their time, and communicate realistic deadlines for follow-ups.

➽ Attend keynotes, discussions, and after-parties: These are excellent opportunities to learn more about your industry and to network.

We have successfully helped our customers exhibit and participate in other leading industry events, such as CWIEME Events (Coil Winding, Insulation, & Electrical Manufacturing Exhibition) (Europe’s largest trade fair for coil winding/electrical manufacturing), MWC/4YFN (the world’s largest connectivity event), hashtag#SoftwareQualityDays (Europe’s most important software quality conference), and Autonomy (the leading event for sustainable mobility solutions).

💡 If you want to strengthen your presence at leading European industry events and generate qualified leads effectively, talk to our CxLEVER team.

We’re not just consultants; we’re doers with a customer-first approach.

P.S. Thanks to OKAY\QA for your trust 🤝

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